Fixes & Integrations — Nina Ricci

Nina Ricci e-commerce with multilingual routing, dynamic size guide, and Next.js × Shopify hardening.

Fixes & Integrations — Nina Ricci

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🧭 Role & Overall Context at Unlikely Technologies

Unlikely Technologies – Technical Support Retainer (2022 – 2024)
As technical support lead across seven headless e-commerce sites, I managed client tickets (bugs, fixes, optimizations) via ClickUp, ensuring rapid triage and resolution and full service uptime.

Project scope:

  • Scope: Seven custom e-commerce sites
  • Mission: Handle bug fixes, new features, optimizations, calls
  • Process: Weekly prioritization and ongoing resolution
  • Impact: Freed senior engineers for strategic work

👩‍💻 Key Contributions

Product Page Rendering Reliability

Context: Some product pages failed to render despite correct CMS content
Challenge: Quickly isolate the issue without downtime
Actions:

  1. Inspected Prismic data and locales
  2. Reproduced the bug in a staging environment to trace back-end → front-end flow
  3. Analyzed the data serializer and compared with functional specs
  4. Fixed the front-end mapping and adjusted serialization logic

Outcome: Instant restoration of all product pages, zero regressions, seamless production release.

Dynamic Size Guide

Context: No editable size guide component deployable per page
Challenge: Design a reusable, CMS-driven component that’s easy to update
Actions:

  1. Modeled a structured Prismic slice for size guide content
  2. Built a React component configurable per product type and device
  3. Integrated a sidebar panel to display the guide on product pages

Outcome: Total contributor autonomy (updates in minutes), consistency across pages, improved UX.

Native Localization Handling

Context: Inconsistent redirects to correct language and currency
Challenge: Implement reliable locale detection (cookie, browser) without extra requests
Actions:

  1. Set up a Next.js middleware to detect locale from cookie or HTTP header
  2. Configured redirection rules based on user profile and Shopify settings
  3. Ran test scenarios for cookies, browser language, and geolocation

Outcome: Users land in the correct language and currency every time, reducing errors and back-and-forth.

⚙️ Tech Stack & Tools

  • Next.js (TypeScript, ISR, SSR, SSG)
  • Vercel (previews & deployments)
  • Prismic (Headless CMS)
  • Shopify (Admin API, Storefront API)
  • SCSS
  • ClickUp, Figma, Algolia, Slack, Doppler

📈 Performance Metrics

Maintained strong Core Web Vitals (Chrome UX Report, April 2025):

  • LCP: 3 s
  • INP: 88 ms
  • CLS: 0.99
  • FCP: 0.6 s
  • TTFB: 0.2 s

🧠 Lessons Learned

Strengthened my full-stack diagnostic skills, CMS-driven component design, and Next.js middleware expertise.

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