Support & Optimizations — Ulé Beauty

🧭 Role & Overall Context at Unlikely Technologies
Unlikely Technologies – Technical Support Retainer (2022 – 2024)
As technical support lead across seven headless e-commerce sites, I managed client tickets (bugs, fixes, optimizations) via ClickUp to ensure fast resolution and continuous uptime.
Project scope:
- Scope: Seven bespoke e-commerce sites
- Mission: Handle bug fixes, optimizations, and feature requests
- Process: Weekly ticket triage and ongoing resolution
- Impact: Ensured high performance and availability
👩💻 Key Contributions
Bambuser Live Shopping Integration
Context: Client wanted live shopping directly on product pages
Challenge: Adapt Bambuser to headless Next.js & Storyblok without compromising performance
Actions:
- Reviewed Bambuser docs and defined use cases with client
- Built a CMS-driven Storyblok component for live-shopping button and video previews
- Loaded script asynchronously via dynamic import and Next.js
beforeInteractive
strategy - Exposed configurable options (icons, labels, text) in the back office
Outcome: A toggle-on live-shopping feature requiring no code changes, fully controlled by marketing, with zero impact on initial render.
Core Web Vitals Audit & Tuning
Context: Google monitoring flagged slow performance on key pages
Challenge: Pinpoint and eliminate bottlenecks without breaking features
Actions:
- Ran Lighthouse audits on critical pages
- Incrementally removed and reintroduced elements to isolate slow components
- Deferred non-essential scripts and lazy-loaded off-screen images
- Monitored production impact via Vercel Analytics
Outcome: Eliminated alerts and significantly improved user experience.
German Market Launch
Context: Expand to German-speaking customers with local currency support
Challenge: Enable German locale in Shopify, adapt Next.js & Storyblok, and verify third-party compatibility
Actions:
- Configured German locale in Shopify and Next.js i18n settings
- Updated Storyblok serializers and component translations
- Tested all third-party services (Bambuser, Provenance) under German locale
- Conducted end-to-end UX tests and rolled out progressively
Outcome: Successful launch of the German market with translated catalog and euro payments, live without issues.
⚙️ Tech Stack & Tools
- Next.js (TypeScript, ISR, SSR, SSG)
- Vercel (previews & deployments)
- Prismic (Headless CMS)
- Shopify (Admin API, Storefront API)
- SCSS
- ClickUp, Figma, Algolia, Slack, Doppler
📈 Performance Metrics
Maintained top-tier Core Web Vitals (Chrome UX Report, April 2025):
- LCP: 0.8 s
- INP: 92 ms
- CLS: 0
- FCP: 0.8 s
- TTFB: 0.2 s
🧠 Lessons Learned
Balanced third-party integration, performance tuning, and internationalization to deliver high-quality headless experiences.