E-commerce Evolutions — Ysé

Ysé e-commerce with CMS-driven editorial blocks, analytics tracking, and multi-market expansion on Next.js × Shopify.

E-commerce Evolutions — Ysé

Ysé site preview

🧭 Role & Overall Context at Unlikely Technologies

Unlikely Technologies – Technical Support Retainer (2022 – 2024)
As technical support lead across seven headless e-commerce sites, I handled client tickets (bugs, enhancements, optimizations) via ClickUp, ensuring quick turnaround and continuous availability.

Project scope:

  • Scope: Seven custom e-commerce platforms
  • Mission: Manage bugs, new feature requests, optimizations, calls
  • Process: Weekly triage and ongoing resolution
  • Impact: Freed senior engineers and maintained 100% uptime

👩‍💻 Key Contributions

Modular Editorial Blocks & Navbar Overhaul

Context: Enrich marketing pages and deliver a fully configurable navigation (mobile & desktop)
Challenge: Iterate on legacy code under tight specs and deadlines
Actions:

  1. Created reusable Prismic slices for editorial blocks
  2. Developed a CMS-driven Navbar component (icons, labels, multi-level structure)
  3. Integrated on mobile/desktop, linked front ↔ back via serializers, and conducted rigorous QA

Outcome: More engaging pages and a fully customizable navbar without additional development, empowering the brand’s teams.

User Tracking & Analytics

Context: Need clear insights into key interactions (add-to-cart, product views, checkout flow)
Challenge: Deploy and configure event hooks and coordinate with the analytics provider
Actions:

  1. Workshops with data team and analytics vendor to define event schema
  2. Implemented client/server hooks to capture every key interaction
  3. QA-tested before production rollout

Outcome: Reliable, actionable data enabling continuous optimization of the user journey.

Multi-Market Management with Global-E

Context: Modernize market handling and localization
Challenge: Coordinate with Global-E, adapt middleware and components for each locale
Actions:

  1. Built a country/currency selector modal and configured Global-E
  2. Updated Next.js and Prismic for new locales and currencies
  3. Added an API endpoint to list available markets from Shopify
  4. Ran end-to-end tests on redirects, cart, and checkout

Outcome: Seamless international market expansion with full CMS and Shopify control.

⚙️ Tech Stack & Tools

  • Next.js (TypeScript, ISR, SSR, SSG)
  • Vercel (previews & deployments)
  • Prismic (Headless CMS)
  • Shopify (Admin API, Storefront API)
  • SCSS
  • ClickUp, Figma, Algolia, Slack, Doppler

📈 Performance Metrics

Maintained strong Core Web Vitals (Chrome UX Report, April 2025):

  • LCP: 1.1 s
  • INP: 181 ms
  • CLS: 0.17
  • FCP: 1 s
  • TTFB: 0.3 s

🧠 Lessons Learned

This Ysé project taught me the discipline needed for strategic maintenance on high-traffic legacy code, delivering scalable CMS-driven solutions and incremental modernizations.

📬 Got a similar project?

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